A dramatic surprise on an ice-cold day - Push to add DRAMA!

To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button somewhere in a Dutch shopping street. -yt
grintersays...

I think they confused "drama" with "action".
Pushing a drama button would make you hold a young child in your arms as you watch her junkie mother knowingly share a tin of poisoned sardines with the abusive and unwitting father -- a twisted gesture of compassion by a woman who has realized that her existence would eventually destroy the one person she is still capable of loving.

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