Shewbox

Yeah, and another possible reference is when he runs through the desert. Looks and sounds like the podracing on Tatooine from "The Phantom Menace".

Hultsfred!

Nope, not a fluke, he did it just a few hours later for the cameras.

This is Cake Town!

This reminds me of GMod, The Two Towers, and Star Wars: Episode 1.

"This is a response to the Volvo team?" Volvo hasn't done anything like this, atleast not that I know of, I guess you're thinking of the videos made by SAAB.

*http://www.videosift.com/video/A-team-of-saab-cars-presented-amazing-car-show
*http://www.videosift.com/video/Saab-Suite-3-Acts-of-Synchronized-Driving-Performances

Woot! RHCP!

Nope, not Swedish. Although, it's very funny.

Too bad that the bottle didn't explode. =(

This is great, not only the video itself but also the choise of music. Swedish christmas music = instant win.