So I'm thinking about starting a business doing wedding videography / corporate videos, and I'm applying for a government program that gives assistance to new entrepreneurs.  Part of the application is that I need to survey some potential customers, so... you're a potential customer (work with me here): what are you looking for in a wedding video?  What's important to you? If you're already married, what did you like/dislike about your wedding videographer?

If anyone can help out with opinions, I'd really apreciate it.  And I need to hand in this application on Monday, so I need feedback in the next day or so.