Freekin' Awesome!!!

*quality He's a keeper!!

Boosting this quality contribution up in the Hot Listing - declared quality by PlayhousePals.

Err.... Tmobile viral? Theres this level of pretentiousness here with the "art" talk, and a sense of performers acting out scenes, and the fact that they talk about how its a phenomenon when most people who live on the internet probably only just heard about it through this.

I am admittedly bitter so could be wrong, but I don't put it past corporations to fake such a thing for an advertisement. It's too easy to manufacture realities today.

Put a shirt on. Ballerinas wear tops, dontcha know.

Well, all credibility went down the drain when I saw the last 4 seconds of the video. I feel horrible now actually.

This is the project website: http://www.thetutuproject.com/

I've got a couple of thoughts. Firstly, if it's all just a construct of T-mobile, that would be a bit of a shame, but it's still a worthy cause and a useful spin off from the ad.

But I don't think that's the case. I think T-mobile have picked up on a developing project. It's probably a lot bigger amongst circles of people going through chemo than in the general population. I've not seen it before but it wouldn't be as targeted as me. I think a decent ad exec picked up on the project and ran with it. They get a decent feel good ad out of it, and the project gets a decent feel good ad out of it. Exposure for a project like this can be very hard to get so they probably jumped at the chance to get a big organisation involved.

The photos are good too. Whoever took them for whatever reason is good at their job and I can admire the art in them regardless.