Whatever.. gig- (as in gigabyte, gigawatt, etc..) are also supposed to be pronounced with a "soft g" - but the only person I've *ever* heard pronounce it that way was Doc Brown.

Wrong according to: http://lamar.colostate.edu/~hillger/si-prefixes.html

Both hard and soft "g" sounds are acceptable pronunciations for gigabyte.

why the hell would this be FINAL Jeopardy material?! This is so clearly a round-2 question, in which the contestant has to pronounce it!
So lame.

Carlos seemed so fucking happy. Good on you Carlos

It has been definitive before that the creator of the format says it should be "jif".

I still hold this as an example of a situation where the creator maybe shouldn't be granted the definitive "final say". Sorta like how Prince might say that he has changed his name to a funky ankh/female/male symbol that has no pronunciation. Some people go along with it and say OK, you're "the artist formerly known as Prince". Me, I say you're still just Prince. And to me it is still just "gif" like "gift", even though Steve Wilhite says otherwise.

whoever started the whole hard g soft g controversy is a troll.

Hard G is so much better! I love you English, for your variation, and hate you for it at the same time.

I don't care what the originator says. I use the hard G as in "graphics". DEATH TO ALL SOFT G SAYERS.

I watch Jeopardy every night and Carlos has been cracking me up with his facial acrobatics. He's like a cartoon character. He's on a winning streak too.

Both soft G and hard G are correct. The guy who invented Gif doesn't own the word. No one can own a word.
Similarly, the word “Awful” used to mean “full of awe”. Over time (and I like to think by an over use of it with sarcasm) the word’s meaning changed.
The only person who pronounces Gif wrong, is the person who says you’re pronouncing it wrong. The smug asshole loophole to this would be “Steve Wilhite, the inventor of the file format pronounces it with a soft G”

My favorite movie is still Gurassic Park.

Sorry, but the inventor is wrong. Just because you had a child doesn't mean you know what's best for it.

Graphics Interchange Format. Graphics has a hard G.

JIF with a soft G might be the Giraffe Interchange Format.