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TED: Life lessons from an ad man

submitted by cybrbeast

1 decade 5 years 4 months ago

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

7 Comments

Moving this video to cybrbeast's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.

*beg

Sending this video to Beggar's Canyon to plea for a little attention - beg requested by original submitter cybrbeast.

Hah, Shreddies example was hilarious! *promote

Promoting this video back to the front page; last published Saturday, October 24th, 2009 2:11pm PDT - promote requested by RedSky.

This guy was great! What an interesting perspective, and what a great presentation.

>> ^RedSky:
Hah, Shreddies example was hilarious! promote

I think the video didn't do so well because the topic doesn't sound that interesting, but he is indeed a great and funny speaker. Thanks for helping it along

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