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Sony - Foam City

submitted by Zifnab

1 decade 6 years 7 months 1 week ago

Commercial

In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. (From Gizmodo)

The Making Of video is available here.

7 Comments

May I suggest this higher quality version?

<object style='width:535px;height:340px;' type='application/x-shockwave-flash' data='http://campaign.odw.sony-europe.com/flashprojects/dime/foamcity/phase2/videos/player.swf?clip=dime'>

Thanks for the info mauz15, I've updated it with that code.

Ahh Sony... kings of "Let's make an ad with the barest link with the actual products, but really nice to watch to get people to know the brand"

I mean it works, don't get me wrong, but really, do you know anything more about their products from this? Nope.

But that's not really the point of marketing these days is it?

*dead

This video has been declared non-functional; embed code must be fixed within 2 days or it will be sent to the dead pool - declared dead by eric3579.

*findthumb

The thumbnail image for this video has been updated - findthumb requested by Zifnab.

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