New Revolutionaries of Design

William McDonough talks about how design is a signal of intent and that if you look at most designs in most industries, the intent is not to preserve life for eternity, but merely to provide short-term results, regardless of the long-term outcome.
shatterdrosesays...

This is amazing. I will definitely be getting some of his books, if anything, just for the case studies. Enzoblue is right, this is stuff that makes a difference and oddly, as noted in the video, not just the best thing for people but also for our economy. Come on, if Wal-Mart thinks going "green" and incorporating new design features brings them more money, and at the same time reduce their carbon footprint, it's obviously good for the bottom line too. Light bulbs that last 20 years and produce no heat? Amazing that companies used to think it was common practice to put a bulb that creates heat into a freezer . . .

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