A classic of the chocolate world has been shrunk, Mars insists this is due to their concerns over portion size and related obesity.
The Mars Bar has dropped in size from 60g to 53g, making it 11.6% lighter, while 90 other chocolate products will also have their size reduced.
Mars Snack food Australia general manager Peter West said the move was a direct response to Australia's obesity debate and the company's bars had too many calories.
"Big food is an issue - the portion size that people are eating, whether (it's) the muffin you buy, or the cake, or when you go to a restaurant, the size of the plate in front of you," Mr West said.
"We want to make sure we sell our portions in the right size."
Mr West said the price of Mars Bars (from $1.70) had not decreased, although some of the company's other brands would be cheaper.
All of Mars' 90 products will be downsized, including Milky Way, Snickers, Maltesers and Twix.
4 Comments
BoneRemakesays...Personally I think you have to be pretty out of touch with what you are buying if you do not notice the decrease in product.
Sorry, I have a problem with paying the same for less, I do not have a problem with paying more for the same, I understand inflation, a lot of the other monkeys on the planet do as well. I flat out dont eat at mcdonalds anymore because of the portion sizes, like your other video, a bigmac, itself, just the burger is not worth 4:25 , its just not worth it.
Fusionautsays...Oh, it's a smaller bar? That means I can eat two!
notarobotsays...I first noticed this kind of thing going on when I was a kid with chip bag sizes.
Reminds me of http://conspiracy.videosift.com/video/Corporations-sliming-portions-charging-same-price
Bucksays...Fat kid on the smarty is gona be pissed
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