i definitely don't fall into the 1/3rd of the population that cares for chunky sauce!! yeech!

i found this lecture to really point out that people on the whole need to be honest with themselves and others about their wants. i tend not to tell people what they want to hear, rather i tell them what my opinion really is!

LadyBug, this video shows clearly that people when you ask them, most of the times don't know what they really want. Like the coffee example in this video, most say they want a rich bold coffee, while in reality most people drink weak milky coffee.

well for the record then ... i prefer medium D&D french vanilla coffee with cream & 4 sugars!!

I actually do prefer weak milky coffee. Lots of sugar, some cream.

I think it's like as Matt Stone's character said in South Park, "No one way of thinking, is ever the right way".

Which of course applies for every aspect of life.

i think that "people don't know what they want" is the central pillar of my world view. i can't stand surveys, or meetings where someone says "let's have a show of hands then".

higher res versions: http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html

I find myself completely disagreeing with him on this. I think that this diversity may have sold more tomato sauce for the firms who embraced it, but has not made us notably happier. I couldn't tell you what type of tomato sauce makes me happier, and I just choose whatever is in front of me when I'm in the store.

Our obsession with choice has led us to the mistaken conclusion that choice equals happiness, when in reality it just means more choice and greater market share for larger companies who can diversify further.

Next time you go to the supermarket, look at the toothpaste and toothbrushes. There are hundreds of them. Do you seriously think they are marketing to different tastes? Rubbish - they're owned by the same two companies who diversify like crazy to stop any new firms from cutting into their market and convincing us morons that we need ridges on the back of our toothbrush to scrub our tongues.

In fact, I'm sure I've seen studies that show we prefer a choice of up to five options, and beyond that we get confused by the range and just make an arbitrary choice.

*talks

Adding video to channels (Talks) - requested by garmachi.

*food

*dead

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