Let's Talk About That Gillette Ad...

Beau on why people are so torn up over an ad that calls out toxic masculinity.
bcglorfsays...

Watched it once after seeing the outrage, yawned and moved on.

Then I saw guys like this adamant that the commercial wasn't characterizing all men, but the bad actors/behaviour, so I re-watched it as my first lazy watch had left me feeling like I could see how people felt it was at least targeting most men.

Here's what I saw second watch:
"It's been going on far too long... Making the same old excuses"
Entire line of men ALL chanting boys will be boys
"But something finally changed...And there will be no going back"

Yeah, I get where people are saying this commercial is painting at least a majority of men as bad actors, and that the good news is that is finally changing. It's even the most straightforward reading of the message to me, and you have to do a bit of mental benefit of the doubt to dismiss the now things are changing as less than an indictment of previous generations of most/all men.

newtboysays...

I thought they should have included Trump publicly bragging about....well, every single bad behavior mentioned and then some.
He is in the position of exemplar in chief but has utterly failed to live up to it for even a single second. This could/should be directed right at him.

It did seem to me they directed this at all men, a few of whom they think act appropriately sometimes. I identify with the guys stepping in, and I still think this ad targeted my gender, not a few bad actors, and much worse it implied these bad behaviors aren't perpetrated by women, which is just ridiculous and false.

bcglorfsays...

I'm reluctant to agree too much with each other, especially on something that's apparently controversial. That said, a simple string of Trump tweets and finishing with his "grab them by the p****" audio would have been more powerful. You don't have a more cut and tried example of "toxic masculinity" sitting at the top of the patriarchy than him. If you invented the example 5 years ago people would have derided it as too outrageously over the top and calling for something a little more realistic.

newtboysaid:

I thought they should have included Trump publicly bragging about....well, every single bad behavior mentioned and then some.
He is in the position of exemplar in chief but has utterly failed to live up to it for even a single second. This could/should be directed right at him.

It did seem to me they directed this at all men, a few of whom they think act appropriately sometimes. I identify with the guys stepping in, and I still think this ad targeted my gender, not a few bad actors, and much worse it implied these bad behaviors aren't perpetrated by women, which is just ridiculous and false.

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