I suspect fakery may be afoot.

beat me to it.... pretty cool video I refuse to believe in fakery

Agreed but it's still pretty damn cool!

Stop! …it's hammertime!

The hammers hitting the nails does not look real at all.

That is pretty incredible. I don't think it's fake, but even if it was that would be some pretty incredible editing!

German sounds threatening even when their just kidding around juggling hammers.

Seems to me that the nail is driven in WAY to easily. Also the Hammers trajectory (or at least the way they fall) doesn't seem to be altered by them hitting the nail. Perhaps, the nail was already driven in or a hole was drilled first so that the drive would be easier. The hammers also don't seem to strike the nail squarely enough for it to be driven in as easily as it is.

I agree it seems suspicious. I did quite a bit of carpentry with my father as a teen and that nail seemed to go in way too easily.

I second the comment that it's probably in a pre-drilled hole. It goes way too straight and the nails are not deflected enough. Also, as anyone whose done carpentry knows, the angel at which the head of the hammer hits the nail determines where it goes . . . and this nail doesn't believe in that. So I say pre-drilled hole, but everything else is real. The wood is pretty soft too.

Angels helped me use a hammer drill once too, shatterdrose...

having been on videosift for a while, my experience suggests that some careful googling will reveal that this is, infact, a clever viral ad campaign for that particular type of hammer.

well, it is a nice skit anywhooo

I think it's real.

My theory:
The wood is much thinner than the length of the nail, and the nail was poking through the other side from the beginning. Hence the low resistance and the straightness of the penetration.

This is actually the secret training video for the second Sichelshnitt manuever. I called it.

I had my girlfriend translate for me. Apparently, he operates some kind of machinery for work, and works with those OBI hammers pretty often. He's just kinda explaining what he's going to do. And hopes he doesn't hit himself in the head. The fact that the brand name for the hammer is on the orange pail suggests to me that it is indeed a fake, but a viral ad.

OBI is a large hardware store chain in Germany, and I very much suspect that it's a viral ad because at the moment they are advertising the "Hammer Fall" (the German "hammer" can also be used in the sense of "awesome", "dazzling" or also "special").

It is definitely viral, no question about that. It just doesn't necessarily mean it's fake.

Hohoho, i bring you the solution:

Just showed it to my girlfriend (who works in online / viral marketing). She says its a among marketing people well known viral for Obi DIY-stores.

btw their dialect is called "hessisch" if anyone is interested ;-) it's pretty funny to hear. ...that's if you understand german at all of course :-)

Where are the juggling hamsters?

I suspect fakery, as so may others, but I've seen stranger-but-true vids before. I'll give 'em the BOD (Benefit Of the Doubt) for now, despite my own personal reservations.

Tags for this video have been changed from 'juggling, hammer' to 'juggling, hammer, german, juggler, tools, strange, talent' - edited by lucky760

kronosposeidon:
as stated above by me: it's fake, 100% sure... I even heard some campaign details

Unt!

pre-drilled for sure but still cool

The production values clearly indicate it's viral, no question about it. Still cool though.

if it wasn't fake, they wouldn't have conveniently zoomed to the nail while he was beating it.

They zoomed into my nail while I was beating it. ZING!

it's a shame that obviously no one believes me :-(

I clearly did, seeing as how I linked these two vids together: http://www.videosift.com/video/BBQ-Russian-Style

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