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DHL is Faster - Guerilla Marketing

submitted by maatc

1 decade 9 months 1 week ago

Since this video is in german here is an explanation:

DHL printed "DHL is faster" onto temperature sensitive foil, and covered a bulky package with it. They froze the package, which made the color change to black.

Then they called their competitors to deliver the package to hard to get to locations in the city (such as a pedestrian street).

As the package became warmer, the colors changed back to the original as the delivery men carried a huge DHL billboard through the crowd. Et voilá: Free advertising from the competition!

Genius!

Created by Agency Jung von Matt/Neckar.

3 Comments

shatterdrose says...

The delivery guys must have been either embarrassed or chuckling the whole way.

newtboy

says...

I kept thinking, 'did no one notice it in the truck and either put a company sticker over DHL or cover the whole thing'...then I saw the one guy that taped it over.
HILARIOUS!