Good for slightly cooling heat islands (cities) a tiny bit, but unless they require it on every house, building, parking lot, road, anything else dark…it won’t do much even locally. The thought that they could paint 1% of the planet is absolutely insanity. Have they even been to earth? It’s huge, and mostly unpaintable. (and I have serious doubts about that number since way more than 1% of the earth WAS covered with white ice that’s now dark ocean or exposed permafrost, and that has to be replaced before we are back to the earth’s normal reflective value, they’re talking about making it more reflective than it was naturally to reduce average temperatures…good luck).

They seem to completely ignore that it’s only that reflective when brand new, are we going to pressure wash 1% of the earth twice a week to keep it reflecting? I think not, so within two weeks, it won’t be any better than 80% regular paint. What a waste of time and energy.

I’m sure there are excellent applications for such a reflective paint, combating climate change is absolutely not one. Wishful thinking at best.

maybe they could paint a giant tarp that floats in the ocean (on top of giant floating garbage piles)