Click and Go Web Consumption Culture

Seth Godin has a slightly whingy but good post on the demise of thoughtful content. These days most sites and even print magazines are using link-bait style salacious content to try and lure the click-and-go crowd that get their links from sites like Digg or PopURLS (The irony is that I found his article on PopURLS).

I agree with Seth that this this practice is increasing in the web world - but certainly isn't anything new to the print world. WOMAN GIVES BIRTH TO BATBOY is the offline equivalent to Digg link bait.

Although VideoSift is an aggregator - one of the things that I'm thankful for- is that we can be an end destination too - we don't aggregate links to other sites- so people are more likely to spend more time here and share their thoughts.

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