That's just indigestion from some crappy Taco Bell.

@spoco2
I never said Taco Bell was nice, I said that what Taco Bell did, was a nice thing. And it was.
And that was as far as I know the original argument - you didn't think this was a nice thing to do, and I disagreed. If you felt I got shitty with you, I'm sorry about that.
That was not my intention at all.

Personally, I don't believe that Taco Bell did create the initial hoax. I think they just heard about it and someone leapt at the PR possibility.

Again, my point of view:
* I quite like the act itself
* I don't mind that they do things like this for publicity
* I just cringe at people honestly believing that Taco Bell is nice for doing this. As I said, nice would have been to do this without telling everyone else how nice they are.
* So yeah, I don't have issue with companies doing things like this for publicity. They're stunts, stunts are fine, a bunch of people got some tacos. I just hate to see people get completely sucked into thinking 'Awww, look how nice that Taco Bell is... I'll go and eat at the PepsiCo company store now because they're nice'.

No need for everyone to get so shitty at me for thinking like that, sheesh.

>> ^speechless:

>> ^chilaxe:

Yes, everybody alive knows Taco Bell did this because they had incentive to do so.
As far as I can tell, you're agreeing this was a nicer way for them to achieve their business obligations to their shareholders instead of flushing the money down the toilet in a TV commercial, and you want to encourage companies in this direction, but you can't quite bring yourself to say it.

No, I'm saying I believe this was a deception crafted entirely by taco bell. The "hoax" was initiated by taco bell and they responded to their own hoax.
It's sort of like punching someone in the face while they're asleep and then rushing to their aid with a bandage. They didn't see you punch. And now you're the hero for helping.

>> ^chilaxe:


Yes, everybody alive knows Taco Bell did this because they had incentive to do so.
As far as I can tell, you're agreeing this was a nicer way for them to achieve their business obligations to their shareholders instead of flushing the money down the toilet in a TV commercial, and you want to encourage companies in this direction, but you can't quite bring yourself to say it.


No, I'm saying I believe this was a deception crafted entirely by taco bell. The "hoax" was initiated by taco bell and they responded to their own hoax.

It's sort of like punching someone in the face while they're asleep and then rushing to their aid with a bandage. They didn't see you punch. And now you're the hero for helping.

>> ^speechless:

>> ^chilaxe:
@seltar
Definitely. We'd rather businesses spend their advertising budget (they need this; they're a business) on doing cool things in the world than on spending millions creating some TV commercial.

In all fairness, I think spoco's point was that this was created as a commercial. In other words, a completely staged event. I'm inclined to agree.


Yes, everybody alive knows Taco Bell did this because they had incentive to do so.

As far as I can tell, you're agreeing this was a nicer way for them to achieve their business obligations to their shareholders instead of flushing the money down the toilet in a TV commercial, and you want to encourage companies in this direction, but you can't quite bring yourself to say it.

>> ^chilaxe:

@seltar
Definitely. We'd rather businesses spend their advertising budget (they need this; they're a business) on doing cool things in the world than on spending millions creating some TV commercial.


In all fairness, I think spoco's point was that this was created as a commercial. In other words, a completely staged event. I'm inclined to agree.

>> ^seltar:
I don't get people like you.. Why can't you just be happy that others enjoyed it, and leave it at that? Why make it anti-corporate, and try to take away what good others saw in it?

Totally

Dude, why would they do some altruistic humanitarian venture? They're fucking Taco Bell. I like tacos. I especially like free tacos.

>> ^spoco2:

@seltar My issue is with you labelling it 'a nice thing to do'. A nice thing to do would be for Taco Bell to do some sort of humanitarian work in the town, maybe build a community centre, a library, just provide something the town needs.
Hey, they could have even pretty much done what they did here... They could have flown in stuff for them to make their tacos and served them for free and that would have been an awesome response to the hoax.
BUT
What they did was, make a spectacle of it, send in a film crew, chopper in the van (when that was entirely not needed) make a little documentary about it, get people saying how wonderful Taco Bell is.
If they had just gone in, done it as a goodwill thing, and then any publicity that OTHERS made of it would have been great.
But that they sent their own film crew and are putting this in their TV ads now... THAT'S what's wrong with this. There's no altruistic, simple case of 'hey, you know, I think people might think better of us if we just turn up there and dish out free food. And if people tell others how nice we were, that'd be great, but it's not what's really important'.
It's a fricken military operation robbed of any 'niceness' by it being SO overproduced and it being shoved down everyone's throats as to just how 'nice' Taco Bell is.
The more I explain it, the more I dislike it, because if they'd just done it without the fan fare, without the EXPECTED mass publicity from it, then I would have applauded.

@seltar My issue is with you labelling it 'a nice thing to do'. A nice thing to do would be for Taco Bell to do some sort of humanitarian work in the town, maybe build a community centre, a library, just provide something the town needs.

Hey, they could have even pretty much done what they did here... They could have flown in stuff for them to make their tacos and served them for free and that would have been an awesome response to the hoax.

BUT

What they did was, make a spectacle of it, send in a film crew, chopper in the van (when that was entirely not needed) make a little documentary about it, get people saying how wonderful Taco Bell is.

If they had just gone in, done it as a goodwill thing, and then any publicity that OTHERS made of it would have been great.

But that they sent their own film crew and are putting this in their TV ads now... THAT'S what's wrong with this. There's no altruistic, simple case of 'hey, you know, I think people might think better of us if we just turn up there and dish out free food. And if people tell others how nice we were, that'd be great, but it's not what's really important'.

It's a fricken military operation robbed of any 'niceness' by it being SO overproduced and it being shoved down everyone's throats as to just how 'nice' Taco Bell is.

The more I explain it, the more I dislike it, because if they'd just done it without the fan fare, without the EXPECTED mass publicity from it, then I would have applauded.

@spoco2 Not saying they didn't do it for the publicity. But they did it, the people got tacos and they were happy, and Taco Bell got good publicity. Win win win win win ..
Where is the bad side to this?

Way to kill the mood, dude.

There is definitely something nice to this!
They went out of their way to get the people what they wanted.
Of course there were benefits for them by doing that, but does that mean they shouldn't do it?

Either way, I doubt a company like Taco Bell would risk the negative PR by planning something like that, and then making a viral ad about it.
>> ^spoco2:

"What a nice thing to do, Taco Bell"
Erm... yeah... 'nice'.
Not a supreme marketing opportunity that has done well by them at all. NO hidden agenda at all.
There's nothing 'nice' about this, they heard about the hoax (or they planned it), and thought 'Hey, we could seriously get some awesome PR from this'

"What a nice thing to do, Taco Bell"

Erm... yeah... 'nice'.

Not a supreme marketing opportunity that has done well by them at all. NO hidden agenda at all.

There's nothing 'nice' about this, they heard about the hoax (or they planned it), and thought 'Hey, we could seriously get some awesome PR from this'

This ad is about 64% filler.

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