This video has been declared a duplicate; transferring votes to the original video and killing this dupe - dupeof declared by Stingray.

*dupeof=http://www.videosift.com/video/Windows-Laptop-Hunters-Lauren-buys-a-bitchin-laptop-1000

dupeof=http://www.videosift.com/video/Windows-Laptop-Hunters-Lauren-buys-a-bitchin-laptop-1000
*discard

>> ^dgandhi:

Is not mentioning their product the only way for Microsoft to make an effective ad campaign?


Duh.. You think VW goes around bragging their cute VW Beetle was designed by Hitler? So Microsoft is so hated and such crap through monopoly their just need to sell the widgets in their monopoly supply chain. (Ok, I guess a duopoly since they are kinda competing with Apple)

The thing I love about the laptop hunter campaign is that they are not even explicitly mentioning their product, the fact that it comes bundled with the vast majority of x86 laptops is largely irrelevant to the claims the ads are making. Lucky for them they have the laptop OEMs in their back pocket, or all these laptop hunters would be saving $50 on the preinstalled vista license by buying ubuntu systems.

Is not mentioning their product the only way for Microsoft to make an effective ad campaign?

>> ^ponceleon:

I just don't get what the incentive is to look for a cheaper computer in this commercial's model...


I think it's keep the computer + the money you didn't have to spend. Sure, give me $2000 to buy a computer, but maybe I'll spend $1500 on the 'puter and use the other $500 for drugs or hookers =P

http://adage.com/brightcove/single.php?title=23620968001

Here's the ad... I think this is what y'all are talkin' 'bout.

By the way...

http://images.dailytech.com/nimage/11132_large_brandindex_graph.png
Apple (brown) has seen its value perception sink, while Microsoft (blue) has steadily rose since the Laptop Hunter commercials aired. (Source: Apple Insider)

Thanks for the promote.

In reply to this comment by Sarzy:
*promote

Wow that API is pretty slick. With like 20 seconds of regex text editting I was able to grab the last 100 pages accessed. I could even grep for /search/ or whatever.

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From the linked site:
"We’ve been wondering how long it would take Microsoft to kick things up a notch with its responses to Apple’s I’m a Mac smear series. Times are tough these days and it looks like Microsoft is finally starting to target cost with its latest TV ad. Titled Windows Laptop Hunters, the spot features a young woman named Lauren tasked with finding a laptop that meets her requirements — “speed, a comfortable keyboard and a 17-inch screen” — for under $1,000. If she finds one, be it a Mac or a PC, Microsoft will buy it for her. You know as well as we do that the only way anyone is scoring a new Mac laptop with a 17-inch for under $1,000 is armed robbery, so you can imagine how the commercial plays out. Forgetting the fact that the Best Buy she was shopping in apparently doesn’t charge a sales tax, Lauren ends up with an HP Pavilion for $699.99; a price even the most modest MacBook can’t come close to touching. The model she walked with features a 2.1GHz AMD Turion X2 with 4GB of DDR2 RAM, 320GB hard drive, DVD-RW drive and of course a 1440×900 17-inch display — definitely a solid system.

No, we haven’t quite stooped to the level of a local politician’s attack campaign quite yet, but it’s good to see Microsoft finally showing a little spunk with its response ads. Considering the times, we imagine there are plenty more value-centric ads from Redmond on the way; at least, we hope there are. Hit the jump to watch the full commercial."