Not so much non-vegans, but companies that sell non vegan products are viewing it as a loss of revenue. Even a 7% drop in sales is a lot of money on a country sized scale. They're constantly putting industry sponsored spokes people on talk TV to tell you that being vegan will make your dick fly off like gluten :-)

Particularly primary agriculture industries. Companies further up the consumer chain just end up selling a vegan line of their product, so they aren't so worried about it - which is also why I'm more inclined to believe that the figure is closer to 7%, as I'm seeing even mainstream companies sell non-dairy variants of their flagship ice cream, and large pizza chains with vegan pizzas on their menus. I'd imagine it wouldn't be worth their while unless they had some good numbers to go by, and would otherwise leave it to niche companies.

But it could also just be that they've discovered that vegans will basically do their brand promotions for free over social media, and could just be exploiting that. (Every time a company releases a vegan version of X, a Facebook storm ensues, and companies like free advertising)

whipped cream!

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Detroit's best Ethiopian food is in an ice cream shop

Comment hidden because you are ignoring dag. (show it anyway)

So, someone gave the bot with general artificial intelligence the goal of "make people happy by serving them ice cream" this is the horrifying, world ending result.

Frozen banana chunks + chocolate, nuts or berries, or whatever you want, and a drop of vanilla extract. Blend the shit out of it. Best 'ice-cream' you'll eat and you'll lose weight eating it.

Seems it's suppose to be a "healthier" Ice Cream https://www.halotop.com/us-vs-them/

Undoubtedly, more people will see this than a generic "ice cream is tasty" ad.

Equally undoubtedly, this will have a much lower conversion rate (i.e. less people watching this ad will buy ice cream).

They're going for a (much) smaller share of a (much) larger audience.

Time will tell if it pays off for the business.

I think the argument could be made that it's a great ad. We get bombarded with so many ads on a daily basis that I'll bet most of them barely even register anymore.

So if you can get someone to sit down and actually watch and enjoy an ad, even an ad about an apocalyptic future where Skynet is built by an ice cream company, I'd call that a win. Granted, not everyone will like it, but it's better than being so bland that passes by completely unnoticed.

Both.
It leaves you sad and terrified...which can be alleviated with ice cream.
Eat the ice cream.

WTF. This sells ice cream? Or just leaves you feeling sad and terrified?

You know what this is?

It's a fantastic, darkly comic short film.

You know what this isn't?

A good commercial for ice-cream.

That's bloody dark for ad about something as light and fun as ice cream. WTF indeed.