Vintage Sexist Commercials - Folgers #2

A commercial from the 1950s that encourages women to buy a product to please their husbands. Many commercials were marketed toward women in this way, especially in the 40s and 50s.
spoco2says...

Surely the woman's first reaction should have been 'Then make your own damn coffee!'

I know that there's a lot more to be done against sexism, but these ads do show us how far we've come...

jwraysays...

I'm going to play the devil's advocate here.
If she doesn't have to earn any money she might as well make some good coffee. She's free to divorce the "sexist" and get a job. Social norms are easy enough to break if you don't care what the fuck people think about it. If she's in a prison, it's a prison in her mind.

[[Edit: wow, my lowest rated comment ever! Devil's advocate taken way too seriously!]]

jwraysays...

If you read the first sentence of my post, you realize it's "just for the sake of argument", i.e. i'm being facetious.

If the coffee tastes awful anybody drinking it should say so, regardless of who made it. And yes, that new dress does make you look fat.

And by the way, as a housewife, she's voluntarily entered into a symbiotic relationship in which the woman cooks/cleans and the man makes money 9 to 5. If there are kids around her job is harder, but otherwise her job is probably easier. If we assume they're empty nesters, it's the least she could do to make coffee that doesn't make you want to spit it out.

And while we're on the subject of sexism, modern makeup and clothes advertizements geared toward selling a phony frivolous facade are just as bad. Smart women know they don't have to smear poisonous chemicals all over their face to get people to like them.

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