If recycling was a video game - Bottle Bank Arcade

Another viral video from Volkswagen. Another example of something that can change people's behaviour for the better by making something mundane fun to do.
Kruposays...

*eco *commercial here - in this case westy, I would argue that it does make sense - they doubly win by showing that their engineers know how to make random things fun (which indirectly applies to their cars), and shows that by putting the 'fun' into the 'right thing' means there are more creative ways of being eco-friendly without nagging people to death. That translates into eco-features that encourage drivers to be more fuel efficient.

Tales of Prius drivers who want to maximize their fuel efficiency scores supports this theory.

kryptonight83says...

It's just a commercial. Why overanalyze the marketing of some car company? I gotta say I was upset when I saw the VW logo in the end of the video, but nothing I saw made me think about getting a VW. It actually made me want to start recycling. Does that mean that VW should fund drugs so people will stop doing them?

Yeah, if the video game is overwhelming the energy saved from recycling, then the whole video was redundant.

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