If I was 20CF, I'd just sell him the suit for costs. If there's anyone on the planet that wouldn't eBay it, like EVER, it's Adam.

I hate advertising. I despise it. I think it is evil and wrong and creepy, and am deeply concerned about how much influence it has over modern life, especially in the US. I run adblock software in any browser I use ALL THE TIME, I block advertising servers in my hosts file, and even block at the router level as an additional layer of redundancy. And I feel zero guilt and entirely justified in doing so.

...That being said, Adam's plug at the end of this video is exactly what I think advertising should be. He is (clearly) enthusiastic about The Martian as a creative work / product. He has an audience that are interested in hearing him talk about things that he is enthusiastic about. Fox could have ignored or turned down Adam's (I'm sure) polite inquiries about possibly being able to see one of these props in person, but instead they recognized that they actually stand a lot to gain by letting him check it out.

He is genuinely interested in Fox's property, I'm sure he would happily recommend the movie even if they hadn't been kind enough to let him check out the prop, and now Fox gets free advertising and goodwill spread directly at an audience that is likely very receptive towards their product. Everybody wins.

So kudos to Fox and Adam for this. Maybe it keeps up a bit further away from AD-mageddon. And to chip in -- I agree with Adam; see The Martian and read the book. Both are very good. And I'm not being paid to say that.

Comment hidden because you are ignoring dag.(show it anyway)

Podcast sponsorship sometimes works like this, with the presenters promoting products that they actually like and use. I agree it's the way to go.

I find podcasts the most intrusive for ads because often I'm listening to them while doing something else that doesn't afford me easy access to the player controls. I can't stand being trapped for minutes at a time forced to listen to someone drone on about fucking squarespace.com.

I don't refuse to watch tv shows with ad breaks or youtube videos with sponsored content, but I've absolutely dropped some of my favourite podcasts just because they got the wrong kind of sponsorship.