they didn't wake up inspired, they got paid, it's a commercial.

Quite true, but someone woke up inspired to come up with the concept... a cool ad for some decidedly iffy products.

Hmm... a little research later and I might have to take some of that back:

http://www.blog.generalmills.com/2014/11/worlds-most-incredible-cereal-pouring-machine/

The Dad and daughter are Mark and Jane Frauenfelder, and Mark is the founding editor-in-chief of MAKE magazine. He says, of the ad, that:

My daughter Jane and I had fun in this video for General Mills and Megabloks about the joy of using cardboard and spare parts to create a Rube Goldberg contraption, as part of their Rev Up the Breakfast Table campaign.

I couldn't enjoy the fun/cool part of this video as all i was thinking is how can you feed that poison to your children. I don't know, i'd be inclined to put this in the fail channel if that's what your kid eats for breakfast. He seems to win big with one part of the parenting puzzle but fail horribly at another. IMO

Now ill get off my horse.

completely agree , using something as cool and historical as a Rube Goldberg machine to sell... diabetes to children should be a crime.

Moving this video to mintbbb's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.