Google Project Ara - Modular Smartphone Prototype for $50

This video shows a functional prototype of a Project Ara phone -- still a work in progress -- including the endoskeleton frame, the screen, electrical components and custom 3D-printed module enclosures.

Read more in the very interesting article at Time Techland.

From the article:
(..) The first expression of the modular concept Ara’s creators are focusing on is a smartphone with a target price of $50 that’s so basic it comes with only Wi-Fi, not a cellular connection. Unlike the bargain-basement “feature phones” such a handset would replace, this wouldn’t be a technological anachronism. As its owner’s needs evolved and budget permitted, new modules would make it better and better and better.
RedSkysays...

This looks like something component chip makers will love and phone manufacturers will hate.

New phone versions nowadays come with 1-2 genuine improvements that people want, if that. If this takes off and people can just update the components as they come out, this will make a huge dent in their sales.

Suppose it comes down to execution and how many partners they can get on board. The issue with Google is they run a stupendous number of development projects but rarely fully commit to any idea. Some stall, some are half-heartedly supported, some are dropped or sold like Motorola.

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