I don't really understand why GE would pay to make this, especially since the content doesn't really imply anything from GE. But it is rather cool in it's cartoon styling and cute with tons of Samurais.

From Youtube:

"GE called upon BBDO and Three Legged Legs to create an animated fable for their Imagination At Work campaign. Our answer: Samurai. It's a tale of a pint-sized samurai faced with a seemingly impossible challenge as proposed by a behemoth Emperor and his wicked minions. Can you spot all the ninjas?"

The viral marketing is now the key feature of the sift, I see...

Comment hidden because you are ignoring dag.(show it anyway)

Nice thing is that you will be able to exclude this soon with the viral channel's launch JD.

I think it's one thing to buy into viral marketing and quite another to know about it and witness it so one is a discerning consumer.

One has to read into the thing, if you watch the video above, the challenge is to light something but not a soul can be in that room with the samurai. So he seeks a man named Notasoul, one can read into it that it's a personification of GE as being soulless. Either way it's an entertaining diversion for 3 minutes or so.