Chris Cunningham - air swimming ad for BMW

A diver appears to leap to her death in this short ad for the BMW 7 series by Chris Cunningham. Featuring the track 'Kid for Today' by Boards of Canada.
bamdrewsays...

i disagree with the viral tag. seems like a commercial for bmw to me.

but it seems like labeling creative or bizarre commercials as viral isn't ... well... wrong.

bamdrewsays...

yeah, seriously. car companies have deep pockets, and often hire some fun directors. if you've seen his short film Flex, this is a pretty straight-forward commercial for Mr. Cunningham, yet its still seriously badass.

two things I just noticed 1)no driver 2)how'd it get out of the pool?

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