Actually, yes I do believe that. Since the lead up was (apparently, I have not seen it only read it) clips of Captain America, and "Working for Marvel, the Super Bowl commercial, did you get a lot of reaction to that Super Bowl commercial?"...I do believe that's what he meant, and was confused when Jackson angrily said "What commercial?!?"...and he seemed to second guess himself/his staff that it was in the Super Bowl. Only Jackson mentioned car or credit card commercials, the 'interviewer' mentioned Marvel, which had 2 Samuel Jackson Super Bowl commercials.
Today I've seen the clip re-played 1/2 dozen times, and they always removed the "working with Marvel" part in order to make the race baiting outrage make sense.
Seems cut and dry to me. Also hilarious...on both sides.
EDIT: Oh, and I call trailers "commercials"...I'm old and old school.
I never heard him admit he got them confused, only give a generic 'forced' apology that he was 'wrong'...I have not heard him say what he was wrong for, and I've looked.

Samuel L. Jackson has every right to troll this man. And you know why? Because it's hilarious. Get off yer weird little racism high horse.

He doesn't have to come on this show, he's fucking Samuel L. Jackson, a person that gets paid to be hilarious, and might I add be hilariously offensive to mainstream bullshitters like yourself.

It's entertainment or did you forget that? If he has an opportunity to milk a social situation in his favor, he will. And why shouldn't he? To make white people feel better? Fuck you dude.

Oh yeah, and the title is misleading...should be 'Sam Jackson THINKS Reporter mistakes Samuel L Jackson for Laurence Fishburne'
The reporter didn't help himself there though. He should have just rolled his eyes at the end and said "Captain America" http://www.youtube.com/watch?v=8o9PnbiB6KU
or "ROBOCOP" http://www.youtube.com/watch?v=k0hVAtdkV7M
or "I said the Marvel commercial", that would have shamed Samuel so good. Apparently the lead up to this was clips from Captain America, soooo.
Dammit, I liked Samuel L. Jackson.
EDIT: apparently the 'reporter' feels he did make a mistake, but didn't ever explain what the mistake was, but he did profusely apologize for it. I'm confused.

Your video, Reporter mistakes Samuel L Jackson for Laurence Fishburn!, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.

Tags for this video have been changed from 'fail, TV, news, blooper' to 'fail, TV, news, blooper, samuel l jackson, laurence fishburne, ktla, sam rubin' - edited by xxovercastxx

His name is Fishburne with an e. That is Lawrence Fishburne's name, not Samuel L. Jackson

Reporter mistakes Samuel L Jackson for Laurence Fishburn! has been added as a related post - related requested by kulpims on that post.

"The Sam Adams Award is given annually by the Sam Adams Associates for Integrity in Intelligence, a group of retired CIA officers, to an intelligence professional who has taken a stand for integrity and ethics. It is named after Samuel A. Adams, a CIA whistle-blower during the Vietnam War, and takes the physical form of a "corner-brightener candlestick". Many recipients have been whistle-blowers. The 2012 Award was *presented at a ceremony at the Oxford Union in January 2013." -WIKI

*To one, Thomas Fingar, former chairman of the National Intelligence Council

Damn house nigger -- SAMUEL L. JACKSON MADE ME THINK THAT!

Hey, Samuel L. Jackson. Remember when you made that film and it paused half way though, and I talked about my girlfriend, and then I watched it again and it turns out it was about kids, implying that I was a pedophile.

Well fuck you, Samuel L. Jackson!

Hey, Samuel L. Jackson. I loved you you in that film where everything was your fault.

Well, it was my girlfirend's birthday today, and I got her a really shit present, and it wasn't your fault.

Fuck you, Samuel L.Jackson!

I know I will hate this but I need to say this; Samuel L Jackson is horrendously overexposed. He's an ok actor when he's shouting but I don't think he's that great a supporting actor for these things.
Yet here he is again, probably not doing much and with half him mind on his golf clubs between takes.

Samuel Francis Smith wrote lyrics to a ditty from the mid 1700's called "God Save The Queen" changing the queen's-shit-don't-stink tune into a fan-theme of the United States.
'America' it's called, not to be confused with 'America the Beautiful.'

@Sniper007 Fine if you weren't being literal, but framing candy as a vice seems a bit of a big moral statement; I'm not a fan of classifying things that way.

Half the vices which the world condemns most loudly have seeds of good in them and require moderate use rather than total abstinence.
- Samuel Butler

He has all of the virtues I dislike and none of the vices I admire.
- Winston Churchill

It has been my experience that folks who have no vices have very few virtues.
-Abraham Lincoln