I'll still always say EYE-key-ah...
but I've heard both ways (even official IKEA ads or in-store announcements)

Yeah, thats how its pronounced in Sweden, I guess its rather optional, since "IKEA" doesnt actually mean anything in swedish, its short for the founders name and home place Ingmar Kamprad something something

and 3/4 of the catalogue is CGI... ie. Fake ass bullshit, just like that ad.

http://www.independent.co.uk/life-style/gadgets-and-tech/three-quarters-of-the-ikea-catalogue-is-cgi-9704120.html

Your video, Ikea's new technology will crush Apple and Samsung, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.

*ikea

I went to an IKEA store once. Then I moved to a country that doesn't have any.

True story.

Holy Shit. This is exactly my first experience in an IKEA shop. I even have the response letter I got back to my complaint I left in store about not being able to find an exit.

The response "We lay out our shop the way someone would lay out their house"
What? When I want to leave my house, I walk to the front door asshole, I don't walk through every room to get out.

Your video, IKEA - Official Trailer, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.

I was just in Ikea, top tip: be drunk!

Cool, I didn't know he did international shows in english these days.

Was hilarous first time I saw him on TV, like 12 years ago, he does a hilararious half-hour show with his IKEA bag and stuff

Tags for this video have been changed from 'bill, burr, fix, fixing, ikea, argue, arguing' to 'bill burr, fix, fixing, ikea, argue, arguing' - edited by xxovercastxx

Orrrr, you could do it in 1 second with one of these like I use, and eat the apple with the skin on, which is kind of good for you.

Yeah man, fuck a diagram!! IKEA needs to start including similar handy animations on a DVD with all their crapola! Love the sound effects as well, this is brilliant!

Great name for an instant bridge manufacturer..."MABEY® we'll get across this river if you people get the lead outta yer pants!!"

>> ^swedishfriend:

Interesting tidbit: I recently was given a bag of the candy called Rollos bought at a local Target store. It was made in England. It had real sugar, real cocoa, but didn't cost any more per ounce than candy made in the USA that use cheaper ingredients, cheaper labor and doesn't have to be imported from Europe. I am sure Cadbury in England still makes a good profit on these bags that are imported into the USA so why the shitty wages and cheap ingredients here in the USA? I say this points to a difference in morality of corporations here in the US vs those in Europe. It isn't black and white of course but there is obviously some difference on a gradient.
This is the same for Swedish candy I bought at Ikea. Less or the same cost per ounce as Mars or Hershey chocolate even though labor and ingredients are more expensive in Sweden plus the product has to be imported (IKEA also adds 30-50% of profit on these chocolate bars, not sure how much my local Target or grocery store adds to their cost). What is sold as premium candy here is the quality of regular candy in Sweden. Why?
Greed at the cost of your customers is never a good idea for long term health of your company so I guess people at the top of these corporations are more greedy than smart. Not the kind of person that should be in charge of thousands of people's livelihoods.
Also interesting that a culture that is so hot for religion is less moral than a culture where churches are near empty. Makes sense to me. Organizations relying on getting people to stop thinking critically cannot be good for promoting morality after all.


Rolos are made by Nestle, just FYI. A global and far richer company than Cadbury's. But I'm positive your point still stands!

Interesting tidbit: I recently was given a bag of the candy called Rollos bought at a local Target store. It was made in England. It had real sugar, real cocoa, but didn't cost any more per ounce than candy made in the USA that use cheaper ingredients, cheaper labor and doesn't have to be imported from Europe. I am sure Cadbury in England still makes a good profit on these bags that are imported into the USA so why the shitty wages and cheap ingredients here in the USA? I say this points to a difference in morality of corporations here in the US vs those in Europe. It isn't black and white of course but there is obviously some difference on a gradient.

This is the same for Swedish candy I bought at Ikea. Less or the same cost per ounce as Mars or Hershey chocolate even though labor and ingredients are more expensive in Sweden plus the product has to be imported (IKEA also adds 30-50% of profit on these chocolate bars, not sure how much my local Target or grocery store adds to their cost). What is sold as premium candy here is the quality of regular candy in Sweden. Why?

Greed at the cost of your customers is never a good idea for long term health of your company so I guess people at the top of these corporations are more greedy than smart. Not the kind of person that should be in charge of thousands of people's livelihoods.

Also interesting that a culture that is so hot for religion is less moral than a culture where churches are near empty. Makes sense to me. Organizations relying on getting people to stop thinking critically cannot be good for promoting morality after all.