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Although I appreciate the concept, this host seems like a complete untrustworthy, snake-oil-salesman douche.

From CBSNEWS.com

"UPDATE: Well, I mentioned it was a marketing gimmick, and like so many good ones, it turns out that this one sadly isn't real. The video was produced by Funny or Die's company Gifted You, and the terrified salesman is in fact an actor. So is it still funny? Sure. But is it real? Nope."

http://www.cbsnews.com/8301-504784_162-57574078-10391705/disguised-jeff-gordon-test-drives-car-with-a-salesman/

....and Jeff Gordon's acting at the "Reveal" is very poor. Not natural at all.

Just found this which seems much more credible than the examiner article referenced above: http://jalopnik.com/that-jeff-gordon-terrifying-a-car-salesman-pepsi-ad-is-453519481

FAKE:
http://jalopnik.com/that-jeff-gordon-terrifying-a-car-salesman-pepsi-ad-is-453519481

I wish it were real, though...

The salesman is very obviously an actor.

Apparently not for the salesman.

It was a complete set up and prank - The salesman was NOT in on the prank. I'm going to call this REAL!!

"...But the incident wasn’t as spontaneous as it appeared. According to the owner of the car dealership where the video was filmed the setup started long before Steve met Gordon. It was also reveled that the actual car used didn’t belong to the dealership.
Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life. #GordonTestDrive
Pepsi MAX & Jeff Gordon Present: "Test Drive"

“We started early in the morning,” dealership owner Wayne Troutman said in an interview with the syndicated show ‘RightThisMinute’. “Probably 6:30 in the morning that they did that video and they were there until dark that night. They supplied the car it was a very high performance car since they knew they would be going with some special tricks with that one."

Troutman praised his unknowing salesperson Steve.

"He did a great job,” Troutman said. “He fell right in to it and a lot of his reactions were very realistic because they were. Once he realized he'd been punked he settled down, but he was really hot when he came back in as you could see from the video. In fact he actually went out on another normal ride with Jeff.”

In fact Troutman added that Gordon himself had a great deal of involvement with the project.

"Jeff had a lot of input in this,” he said. “Not only to the car that was selected to the disguise to the…he actually tried to ahead of time pick the salesman he thought would be the best one to try to pull the prank on. We actually loaned Jeff a 1998 Chevy Venture Van to ride in so he looked like he was another normal North Carolina redneck."
http://www.examiner.com/article/what-happened-behind-the-scenes-of-jeff-gordon-s-pepsimax-prank?cid=rss

That "invisible camera" was installed before they got into the car, at 1:26 It is possible the dealership was in on it and they kept the one salesman in the dark. Pretty good acting otherwise. Did he not think of leaning over and taking out the keys though?

Of all people, I find it ironic that a car salesman is upset because he got taken for a ride.

"The video, which is promoting Pepsi Max, features NASCAR racer Jeff Gordon in disguise taking a test drive of a new Camaro.

Gordon takes the salesman for a wild ride through the Troutman Motors lot, into Philip Morris, including racing along the top of a loading dock.

Racer Brad Noffsinger, who works with the Richard Petty Driving Experience, did the stunt work for the production.

The video was produced by Gifted You, a division of Will Ferrell’s Funny or Die company. About 75 people were employed during the shooting of the video."

-Several sources.

It's not fake if it's the profession he has chosen-He's yer basic salesman...

The travelling salesman trope, and it's implications, are as old as the hills. http://tvtropes.org/pmwiki/pmwiki.php/Main/TravelingSalesman

In that case shouldn't the narrative have been shown from the point of view of the village occupants? The closest we saw to them suffering any consequences of their actions was a distant puff of purple smoke as the Smoke Seller laughed.

If let the buyer beware was the point, then show me the buyers suffering the consequences. A massive guard dog turning into a mangy ankle-biter while defending his owner from a burgler, the boy's airplane / rocket turning back into a pointy stick and catching him in the eye, show me the old ladies at a fancy party being laughed at when their fancy bags and clothes turn back into tat, or the major becoming a laughing stock when, as he goes to unveil it to invited dignitaries, his massive monument tuns back into a walking cane (without even a jewel adorning it anymore).

Edsel has to be one of the coolest names ever-My dad worked as a car salesman at a Ford dealership in 1960 and couldn't sell the automobile after the namesake to save his job! Total hipster car today and hard to come by one cheap.
https://www.google.com/search?q=edsel&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi
&ei=ZN3tUJjAM6Wf2QXH4YGIDw&biw=1600&bih=821&sei=wN3tULrcN6Lw2gW8_4HYBA

That's a difficult apology card to write.

Then again, it WAS a car salesman.