completely agree , using something as cool and historical as a Rube Goldberg machine to sell... diabetes to children should be a crime.

Quite true, but someone woke up inspired to come up with the concept... a cool ad for some decidedly iffy products.

Hmm... a little research later and I might have to take some of that back:

http://www.blog.generalmills.com/2014/11/worlds-most-incredible-cereal-pouring-machine/

The Dad and daughter are Mark and Jane Frauenfelder, and Mark is the founding editor-in-chief of MAKE magazine. He says, of the ad, that:

My daughter Jane and I had fun in this video for General Mills and Megabloks about the joy of using cardboard and spare parts to create a Rube Goldberg contraption, as part of their Rev Up the Breakfast Table campaign.

Rube Goldberg wears one of those.

..or just call a moving company and offer them 20 buck to push it up...

Jeeze I am am engineer myself, and I would never design such a Rube Goldberg device.

Is this a bad time to point out that Rube Goldberg machines are, by nature, examples of terrible engineering?

But I love the motivation here. Princess programming is highly disturbing and the helpless girls (who never become women) it produces are a waste of space.

I bet men made that Rube Goldberg.
And the video too.

Freedom is slavery. I mean, for fuck's sake you have ALL the freedoms in the world to enslave yourself with. We must be in a shitty philosophy-Rube-Goldberg machine because all of the obvious dumb shit that we saw coming is happening.

I was taught NOT to be paranoid, which scared the shit out of me. My parents scared the shit out of me by not giving a fuck.

Blame the system, eh? Well, yes, but it's an unthinking machine of cause and effect, filled to the brim with gremlins in our own little kremlin. And it breeds intolerance, depression, guilt, gluttony, greed -- all those things our glorified economists say are actually good.

Oh really? Fuck us in the ass more, master. It feels so good. I love it when you use humanity and then cum on its face. GREED IS GOOD.

"So...we might have recruited three young girls and that guy who made OK Go's famous Rube Goldberg machine"

Would have nice if they could have found a woman to build the machine. It's a nice sentiment, but all they're showing me is these girls playing on a toy someone else built. But I really hope this helps; I think the princess mentality hasn't done society any favors.

Here's an depressing question that keeps running through my head: What do you suppose the ratio of fictional female engineers/hard-scientists to real female engineers/hard-scientists is? what about male?

Tags for this video have been changed from 'Beastie Boys, GoldieBlox, Rube Goldberg, Princess Machine, girls, toys, Beastie Boys' to 'Beastie Boys, GoldieBlox, Rube Goldberg, Princess Machine, girls, toys' - edited by Trancecoach

Tags for this video have been changed from 'Beastie Boys, GoldieBlox, Rube Goldberg, Princess Machine, girls, toys' to 'Beastie Boys, GoldieBlox, Rube Goldberg, Princess Machine, girls, toys, Beastie Boys' - edited by Trancecoach

Right again, Mr. Chomsky. Then after the rubes have been softened up, enter the smarmy, two-faced Barack Obama, whose plan to save us from global warming is a such a hack job that it's hardly worth the industry shills (like the ones taking up so much space commenting here) to bother with. Like his gift to the insurance industry -- America's sad excuse for "universal health care" -- Obama's environmental "program" is just another load of pretty B.S. thrown up to cover his real agenda, which in this case is to hand over the keys to America's energy industry to people like Dick Cheney, whose hands might as well be guiding the marionette strings coming out of his back. The "president" really doesn't have a choice about pushing natural gas; he sold out to the oiligarchs while still a do-nothing Senator. But that doesn't mean the few of us who are awake and aware shouldn't scream at him about it and do everything in our dwindling power to make him and the rest of the gasoholic cabal wish they'd never been born. Indeed, part of what the moribund U.S. environmental movement needs -- and in particular the fractured and chronically outclassed anti-fracking movement -- is a significantly angrier soundtrack, not bogged down with insipid musical baggage from old, hippy-dippy environmental campaigns. Pete Seeger and his sweet, smiling ilk don't cut through all the background noise any more. With that in mind, here's a new American anthem guaranteed to stir the soul of any red-blooded environmentalist, as well as lure a few emotionally sensitive people over from the dark side. Feel free to use it. Scream your anger! soundcloud.com/biff-thuringer/to-america

Congrats, RUBE!

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Your video, Isaac Newton vs. Rube Goldberg, has made it into the Top 15 New Videos listing. Congratulations on your achievement. For your contribution you have been awarded 1 Power Point.