https://siberiantimes.com/other/others/news/three-young-men-were-filmed-hijacking-an-ice-floe-on-river-tom-in-novokuznetsk/

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It was explained in the link in the description, but it was so they could compare datasets between the ground and remote measurements:

The objective, which was accomplished during Operation IceBridge’s March 19 inaugural flight of the 2015 Arctic campaign, was for the C-130 to overfly a survey field located on an ice floe next to the vessel, while taking remote measurements of snow and sea ice thickness. The survey field was almost simultaneously measured from the ground by the ship-bound researchers, so that scientists can compare both datasets in coming months.

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hear hear, totally horrible film, the 70s really need to realize they're over and go out on an ice floe.

Baby boomers, tsk... I hope when we invent eternal youth, we decide to wait 30 years to publish the discovery.