See, this is why I don't crowd-source my tracing.

I like the idea of advertising and fundraising for causes a lot. Though I think if you want it to be non-partisan you're going to have to limit it to fund raising for charities. If it's a "cause" like the American Civil Liberties Union, National Rifle Association, Organizing for America, Association of Community Organizations for Reform Now, Greenpeace, or Focus on the Family that does political work, it's going to be "partisan" to somebody. I'd wager even EFF and Amnesty International will seem partisan to somebody.

Maybe just make a clear separation between charities, and non-profit political organizations, and let them coexist in separate areas, so people can be clear about what they're signing on for.

I'd also like a form of "news article sift", to try and get some crowd sourcing at work on elevating reports and opinion pieces with some quality.