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Killing Us Softly: Advertising's Image of Women

NetRunner says...

I'm a little late to the party, but my $0.02 on this topic is that I think most feminist groups are focusing on the wrong things. It's not that advertising has such a relentlessly high standard on female beauty, it's that our culture seems to accept and reinforce people making judgments about women based on their appearance.

Right now, it's socially acceptable for women to hold high-paying jobs, or act in a professionally aggressive manner, but only if she's attractive. If you're plain, or god forbid, downright unattractive, you're just a bitch, possibly a "cast-iron" bitch if you attain a position of power, and assert that power in the aggressive way men are always encouraged to.

There's a heavily reinforced cultural undercurrent that a woman's worthiness as a person is tightly connected to her attractiveness. Part of that comes from the pervasiveness of female beauty in American media -- even the "ugly" women are beautiful (take Tina Fey on 30 Rock as a prime example), because actually plain or unattractive women aren't allowed to be cast as anything but totally unsympathetic bitches, or maybe some sort of lovable grandma character if she's grey haired and wrinkled.

But I think this particular screed is missing the point -- the issue isn't advertisements with their objectification (of EVERYTHING), with overt sexual imagery, and impossible standards of beauty, it's the way that gets carried over into all the other aspects of mass media. There are no plain female musicians rocketing up the top 40, no average looking female news reporters, no sitcom with a normal-looking female character, no dramas where the sharpest intellect is a unremarkable-looking woman in her 40's...that's the real issue, not what they're doing in the ad world.

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kymbos (Member Profile)

Fusionaut (Member Profile)

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kymbos (Member Profile)

30 Rock - Why are you wearing a tux!?

rottenseed says...

Tags for this video have been changed from '30 rock, tina fey, alec baldwin, tuxedo' to '30 rock, tina fey, alec baldwin, tuxedo, alen baldwic, alan thicke, ben seaver, luke perry' - edited by rottenseed

30 Rock - Why are you wearing a tux!?

gwiz665 (Member Profile)

30 Rock - Why are you wearing a tux!?

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