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TED: Tribes, not money or factories, will change the world.

submitted by RedSky

1 decade 5 years 6 months 2 weeks ago

TED: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

2 Comments

raverman

says...

This is an excellent explanation of why Online Movements and communities work, and why Ad Agencies who try to imitate viral or community success don't.

For year's i've worked with Agencies who want to build a community around their brand. They want websites and forums and viral videos and low budget flash games. And if there's a prize they may get a few hundred people.... but despite 'building it', they never get the response they expect.

The reason neatly explained in this video: They are always trying to build a community from people with nothing in common. Rather than facilitating a community that already exists - and just needs the outlet and tools to tell their story.