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What People Gift for Christmas? Data from 1900 to 2024

submitted by ant

2 days 11 hours 16 minutes ago

"In his video I analyze the evolving patterns of Christmas gift-giving from 1900 to 2024, providing a detailed breakdown of the categories of presents exchanged during the holiday season. The dataset primarily reflects trends in the United States but is broadly applicable to other Western countries, including Europe and parts of Latin America, where studies on Christmas gift habits show strong parallels with U.S. data.

The percentages represent the proportion of individuals who are likely or typically inclined to give specific categories of gifts to family members, friends, and coworkers. It's essential to note that cumulative percentages exceed 100% due to the survey methodology, which allowed respondents to select multiple gift categories that align with their habitual holiday giving practices.

The categories encompass everything from traditional items like clothing, books, and chocolate to modern options such as consumer electronics, gift cards, and gadgets. The findings highlight shifting preferences across time, including the rising popularity of convenience-oriented gifts such as gift cards, the resurgence of handmade and charitable gifts, and the gradual decline in certain traditional items. This comprehensive perspective offers a nuanced understanding of holiday gift-giving trends across different eras.

This data is derived from a meta-analysis of numerous surveys and research studies examining consumer behavior and societal trends in Christmas gift-giving..."