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The Mill BLACKBIRD

submitted by RFlagg

8 years 6 months ago

A car designed to be a stand in for commercial and other TV/Film use that can be easily reskinned digitally.

From YT: The Mill has created The Mill BLACKBIRD, the first fully adjustable car rig that creates photoreal CG cars – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Created in collaboration with JemFX, Performance Filmworks and Keslow, Mill Blackbird inspires and expands creative opportunities, offering a truly flexible production tool without sacrificing any quality or direction.

4 Comments

LiquidDrift says...

Wow, that seems like a LOT of tech for something dedicated to car advertising. Not sure it even makes sense; it's not like the car manufacturers are going to need to massively change their cars around between ads. And they won't want to run the same ad with 2 different cars. I must be missing something.