The Data Behind Hollywood Hits - BBC News

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Awards season is in full swing in the US, showcasing the best of American and international cinema.

Before a film can become a hit, of course, it has to get made. And that is why more studios are turning to so-called script doctors like Vincent Bruzzese.

His company Worldwide Motion Picture Group analyses data from a decade of audience research to determine if a script is marketable and how much money it is expected to make.

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