Vimeo description:
Jonathan Ward's Icon 4x4's are built from the ground up, keeping the vintage styling that we all love so much in the early Ford Broncos and Toyota FJ's, but now they are carbon coated, and feature absolutely cutting-edge technology. Icon makes just a handful of trucks per year – now with a waiting list over around three years for a new order – and they have become something of a calling card for those in the know. In off-roading circles, Jonathan Ward is a hero, but what many may not know is that many of the designs and materials you see in these incredible six-figure trucks actually come from Jonathan's watch obsession. This is your official HODINKEE Talking Watches with Icon 4x4's Jonathan Ward. For more, go to:
http://hodinkee.com/blog/talking-watches-with-jonathan-ward (via
Jalopnik)
5 Comments
articiansays...This is awesome. There's another group doing something semi-similar with Deloreans. Only in that they're making a real business out of transforming old, existing objects into modern, products. Right up my alley though.
articiansays...*related= http://videosift.com/video/These-guys-will-build-up-to-500-DeLoreans-because-they-can
Fuck you siftbot.
This is awesome. There's another group doing something semi-similar with Deloreans. Only in that they're making a real business out of transforming old, existing objects into modern, products. Right up my alley though.
siftbotsays...Moving this video to oritteropo's personal queue. It failed to receive enough votes to get sifted up to the front page within 2 days.
oritteroposays...*discard
siftbotsays...Discarding this post - discard requested by original submitter oritteropo.
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