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Sheena Iyengar: The art of choosing (TED talks)

submitted by Aard Vark

(oritteropo)
1 decade 2 years 1 month 1 week ago

Sheena Iyengar talks about her interest in and research into choice, how we make choices, how culture affects our choices, and how we can make better choices.

I highly recommend the book of the same name as well, it's a good read and really interesting. It covers all the topics from this talk, and more.

TED talks description:

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio »