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(CENTURY OF THE SELF (EPISODE 3): In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.

Out of this came a political movement that sought to create new beings free of the psychological conformity that had been implanted in people's minds by business and politics.

This programme shows how this rapidly developed in America through self-help movements like Werber Erhard's Erhard Seminar Training - into the irresistible rise of the expressive self: the Me Generation.

But the American corporations soon realised that this new self was not a threat but their greatest opportunity. It was in their interest to encourage people to feel they were unique individuals and then sell them ways to express that individuality. To do this they turned to techniques developed by Freudian psychoanalysts to read the inner desires of the new self.)
quantumushroomsays...

People don't change. Makeup was more important to women than food 6000 years ago.

Freud had some good insights as did the other guy, but neither IMO had an all-encompassing understanding of human nature and their psychobabble remains less effective and important than religion, tradition, both.

The companies don't get it right as much as the conspiracy theorists believe. There is no golden formula that works 90% of the time. If one could measure how many businesses fail today as a percentage versus in each of the past 6 decades, the assumption could be made that the fail rate was/is fairly constant.

choggie, it's OK to admit now that you're really Tony Robbins. I promise not to rip you a new one for the chapter about "food combining" in your bestseller Unlimited Power.

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