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Making of Sony's Foam City Ad

submitted by Zifnab

1 decade 6 years 10 months 4 weeks ago

Commercial

In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. (From Gizmodo)

3 Comments

oxdottir

says...

I posted this http://www.videosift.com/video/Tidal-wave-of-foam-hits-Miami two weeks ago, to not much acclaim, but this video is more interesting.

spoco2

says...

OK, see knowing that everyone had Sony cameras makes the ad make a bit more sense really.

Would have been great fun.

I wonder if they got to keep the cameras...