is that guy wearing a prosthetic forehead?

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*promote

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the answer is: nothing, nothing at all.

The dude who keeps falling into the hot water and the other one with the stopwatch are a duo of comedians, they call themselves Ninety Nine and have their own show. They prank each other mercilessly, as you can see - this time the prank consists of making the shorter dude fall into tubs of very very hot water, and they time how many seconds he was able to take it; the water appears to be so hot that they thoughtfully place vats of crushed ice nearby, for a bit of relief. The particularly cruel side of this duo is that they will play the same (fairly violent/painful) prank on the same guy within the space of two minutes or so, sometimes they'll do it a third or fourth time until he gets really paranoid and afraid of everything from doors to manholes. Don't ask me why he was wearing a woman's bathing suit there, I haven't a clue, but it's in line with what they do. Their New Year's Eve shows go on for hours, are live and packed with a ridiculous amount of pranks. For further enlightenment, clicky: http://www.youtube.com/results?search_type=search_playlists&search_query=%E3%83%8A%E3%82%A4%E3%83%B3%E3%83%86%E3%82%A3+%E3%83%8A%E3%82%A4%E3%83%B3&uni
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If you could see the continuation of these clips you would see that for every second he stays in the water he gets a second to promote something of his. A movie, show or anything like that. That's why one of the guys is usually holding a stopwatch. It's not only the little guy that it happens to. They do it to other people too. They get to promote their things also.