HeadOn: Crimson Executioner Remix

HeadOn's latest ad campaign.

Their product is a placebo that cures headaches. Their ad campaign is a curse on humankind that causes migraines, heart arrhythmia, epilepsy and/or schizophrenia.

(Original here.)
Crosswordssays...

I always figured it was like icy hot (having never actually used the product myself). It wasn't until a week ago I was informed it was just a stick of wax. Apparently there's more in it than just wax, but I'm guessing those dilutes are an infinitesimal amount.

From da wiki: Chemical analysis has shown that the product consists almost entirely of wax. The two ingredients listed as "active", white bryony (a type of vine) and potassium dichromate (a known carcinogen), are diluted to 1 ppt and 1 ppm respectively.

EDIT: http://www.videosift.com/video/James-Randi-explains-Homeopathy

Apparently the solution of White Bryony in headon is 12X or 1:1,000,000,000,000, for comparison the legal amount of arsenic that can be in drinking water is

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