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Goods S1 E12: Why Buy one, get one free isn’t a great deal

submitted by ant

5 years 11 months ago

Money

"For a thrifty shopper, a 'Buy one, get one' (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.
...
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.

The Goods by Vox explains what we buy, why we buy it, and why it matters..."

2 Comments

Sagemind

says...

I like the one where it says: Buy One - Get 50% Off the second one.

Which really means, only 25% off the total and having to buy 2 items instead of one. There is no 50% off at all.