David Mitchell's Soapbox - "Passionate" Advertising

This is beautiful, I get really pissed off about this too. In this episode he rants about the use of the word passionate in advertising and breaks it down to show how ridiculous it sounds
rychansays...

I liked it until the end. I don't see too much hyperbole in a university like JHU saying they are "passionate". I mean, I think education is important so any educator could call themselves "passionate" in a way that a sofa salesman could not. But JHU is one of the top research institutes in the world. The Applied Physics Lab at JHU builds some of the most cutting edge spacecraft out there. The JHU school of medicine is one of the best in the world. I mean, are you really going to sneer at someone for saying "I'm passionate about curing cancer" or "I'm passionate about being the first explorer of an alien world"?

Maybe David Mitchell doesn't realize JHU is a prestigious research institute. The advertisement does make them look more like a community college.

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