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Coca Cola says labels are for cans

submitted by Aard Vark

(oritteropo)
9 years 7 months 2 weeks ago

YouTube description:

أظهر استطلاع للرأي أن الانسان لا يحتاج إلى أكثر من 7 ثوانٍ ليحكم على غيره من مظهره حتى من دون أن يعرفه. في شهر الخير، نظّمت كوكاكولا إفطاراً في الظلام حيث جمعت 6 أشخاص مختلفين في الشكل والاهتمامات حول طاولة واحدة في مبادرة منها لتغيير هذه العادة.

It takes just seven seconds to build a prejudice based on someone's appearance. This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered and how it changed the way they see the world.

1 Comment

messenger

says...

Enh. Humans make efficient sense of the world by categorizing things quickly. It's not entirely accurate, but actually taking every single person at face value and not making any assumptions about them is ridiculous.

The takeaway from this is to accept that your assessments are always going to be a certain % off, not that appearances mean nothing.