From merry-go-round to media circus, from stereotypical housewife to bulimic-anorexic beauty, from advertising to socially-imposed mores. In an increasingly invasive and arrogant way, we suffer a daily bombardment of messages that aim to impose upon us one collective thought, one way of being and living and one appearance.

In every corner of every city they are trying to convince us from the height of an advertising hoarding what’s in or what we need to have to be accepted by society.

WE SAY: STOP THIS!

We’re tired of feeling like numbers, of our generation being seen as a target and of our behaviour being measured as a market trend.

We believe in and promote the development of an individual and collective critical conscience and we aim for it to be respected.

We believe it is necessary to free our and future generations from self-constraining life and beauty stereotypes.

We refuse to accept socio-cultural imposition, the standardisation of the individual and the proliferation of one ideology.

We believe in plump Prince Charmings and in well-nourished princesses.

We believe it’s much better to live life in the way one wants rather than fitting into someone else’s model.

We believe that physical differences and imperfections are positive symbols of individual uniqueness.

We believe in accepting people for what and who they are without discrimination.

We believe in freedom of expression, constructive criticism and the democracy of communication.

We believe it’s time to stand up and creatively claim our right not to be standardised.

Be yourself, be proud of it and help us to spread the Be Yourself Movement!
maximilliansays...

We believe in spray paint!!!

What if people like to "fit" in? Also, I see lots of people I wouldn't consider pandering to the norm. I don't really care what they do.

Many of your manifesto statements try to impose YOUR views on others. Isn't that being hypocritical?

Finally, in a society you need a basic set of guidelines so people will get along. I don't want someone trashing my landscape with spray paint. Equally, I could also do less with advertising billboards. So please not this crap off.

emysays...

Hello Maximilian, they did not trash any landscape or write on any city walls.
They just cross print billboards without dirting anything that should be live for a long time.
Their manifesto, is a point of view, they are not imposing anything different of what you or other would like to follow.
If you think be stupid or do not eat enought is a right way to live, they are not judging you.
If you read their blog, thay are not against advertising or rules ( and i cannot say "be stupid" is a rule that i have to follow): they are against a certain way to do communication and to approach audience.

emysays...

>> ^maximillian:

We believe in spray paint!!!
What if people like to "fit" in? Also, I see lots of people I wouldn't consider pandering to the norm. I don't really care what they do.
Many of your manifesto statements try to impose YOUR views on others. Isn't that being hypocritical?
Finally, in a society you need a basic set of guidelines so people will get along. I don't want someone trashing my landscape with spray paint. Equally, I could also do less with advertising billboards. So please not this crap off.


Hello Maximilian, they did not trash any landscape or write on any city walls.
They just cross print billboards without dirting anything that should be live for a long time.
Their manifesto, is a point of view, they are not imposing anything different of what you or other would like to follow.
If you think be stupid or do not eat enought is a right way to live, they are not judging you.
If you read their blog, thay are not against advertising or rules ( and i cannot say "be stupid" is a rule that i have to follow): they are against a certain way to do communication and to approach audience.

Send this Article to a Friend



Separate multiple emails with a comma (,); limit 5 recipients






Your email has been sent successfully!

Manage this Video in Your Playlists




notify when someone comments
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
  
Learn More