Adverts featuring a huge blob of Marmite left children "terrified" and suffering nightmares, the Advertising Standards Authority (ASA) has revealed.
The TV adverts show scenes reminiscent of 1950s science fiction film The Blob.
Six viewers complained that their children, aged between two and three, had been terrified by the commercials.
Marmite makers Unilever Bestfoods said it would take the ads off programmes for young children but the ASA banned them from all children's programming.
for more see -
http://news.bbc.co.uk/1/hi/uk/4353055.stmhttp://www.marmite.com/http://www.marmite.co.uk/love Marmite is a British savoury spread made from yeast extract, a by-product of beer brewing.
It is a sticky, dark brown paste with a distinctive, powerful taste that polarises consumer opinion. This is reflected in the company's marketing slogan: "Love it or hate it". It is similar to the Australasian Vegemite and Swiss Cenovis, and is suitable for vegetarians and vegans. There is also an Australasian version of "Marmite", although this uses a different recipe, and has a much stronger flavour that is comparatively sweet.
The image on the front of the British jar shows a marmite (French, "large covered earthenware or metal cooking pot").The British Marmite was originally supplied in earthenware pots, but has long been sold in glass jars that approximate the shape of such pots.A thinner version in squeezable plastic jars was introduced in March 2006.
11 Comments
michiemmmm love it
ravensounds awful... if it's anything like the nutritional yeast vegans on this side of the pond eat it's got to be terrible... bleh... out of curiosity, does it smell like feet?
michieno it smells er..like marmite.not cheesy kinda meaty, but not... and it's very salty. it's totally unique (which is why their ads have always held the tag 'love it or hate it' as it divides so many people).it's the best thing on toast with melted butter *dribbles*. the aussies have vegemite which is similar.
choggieRaven, it smells like vitamin b-12, and tastes like chewing salty vitamins....absolutely horrible, you have to have come from a culture whose additions to the compednium of food sources came trickling in from occupied territories......why the Brits have stodgy food, and poor teeth, historically........
The reason one develops a taste for it has to do with the body needing the vitamns and minerals, and some freekin' sunlight for crissakes!!! Jeeez you brits are pasty!!!!
videosiftbannedmeMarmite is some good stuff. But sparingly.
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