Seth Godin is the author of several bestsellers, including Permission Marketing, All Marketers are Liars. Seth is also a renowned speaker. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

The video discusses permission marketing which is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent.

Is it that title that drives people away?

Come on people you need to know this...

you need a purple cow Farhad..still 8 votes in 38 hours isn't bad. It'll make it.

BTW they did send joel spolsky a search appliance..

I couldnt sit through more than 20 pointless metaphors, so I only lasted three minutes.

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