I made it 40 seconds.....

YEEAAH!!!! this post makes me want to destroy more fruits and vegetables! Most apples smashed underfoot in 2 minutes! Most pumpkins punched into with your fist in 30 seconds! Most potatoes hurled against a brick wall in 40 seconds!

You don't see it? I'll switch the video to one you can see clearer. When the cd is exposed to heat, the design changes due to the cd being covered in a material called thermachrome. So if you put the cd in your cd player and play it for a definite amount of time, (Some say around 40 seconds) the design changes into the white design you see in the latter part of the video. The design is binary and is actually a part of a meta game created by Trent Reznor and 42 Entertainment. More information on the meta game itself can be found here: http://www.echoingthesound.org/ and here: http://www.ninwiki.com/Main_Page
and 42 Entertainment's website can be found here: http://42entertainment.com/

As *viral as the aforementioned clips too, I would say.

I did, I must add, say I had a real "40 seconds? I want it now" reaction partway through...

Sorry, but a 40 second clip outta nowhere, with poor audio doesn't give me any information to judge anyone. Sure it sounded pretty bad, but its only 40 seconds live somewhere.

Black screen for the first 40 seconds.

that was some stupid shit. somebody needs to give me back those 40 seconds of my life.

One of my favourite pop songs and up to this evening I had no idea what the band looked like. The first 40 seconds is taken up by an annoying presenter but after that it's all good.

The good stuff start about 40 seconds in; some nudity near the end of the video as one of the dresses transforms into a hat.

You're all skipping straight to the end, arencha?

I don't get what you mean K0MMIE. This ad is 39 seconds long, what does it matter if its 40 seconds or 38? Still funny.

I recognize music from SimCity 4... right at 40 seconds - that little musical motif was straight from one of the songs in that game. Or did the game rip off the cirque?

It's more like a bad game of catch, but I like it.

Oh, around 40 seconds in it's sort of like juggling. Nice.