Purple crocodile cereal?

Okay.  So there was a cereal mascot, probably from the early '90s or perhaps the late '80s.  I'm pretty sure he was a crocodile, and he was purple.  The cereal was a Cheerios knock-off that I'm pretty sure is no longer being sold.  And I remember there used to be a lot of ads on TV for this cereal, with the crocodile being funky or something.  And no one I know remembers this!  Google searches come up with nothing.  Come on, someone must remember this guy!

Edit: Well, NetRunner helped me solve it.  The cereal was Cruncheroos, and the mascot was Crunchosaurus Rex.

And... the real deal:

 

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